This topic was part of the discussion at a March workshop at Penn State Extension in Center Valley, led by instructor Carla Snyder. Cider has become so popular that Ms. Snyder stated that if cider were a type of craft beer, it would rank number two in sales, just behind IPAs. Cider demand is also predicted to increase 12% annually until 2020. In order to meet the demand, new cideries will pop up and new cider products are certain to hit the market. As a result, marketing practices will have to focus on cider-centric tactics and methods to boost cider sales specifically.
Learn more about how marketing practices will need to change to meet such a demand in this overview of Snyder’s lecture on Good Fruit Grower!
- Photos: Alexandra Whitney Photography