How to Pair Cider with Halloween Candy

Halloween is my favorite holiday, because I love celebrating all things spooky, ghostly and costumed. The candy certainly doesn’t hurt, either! Whether the candy comes from the pre-Halloween parties or it’s discreetly snatched from a sugar-crazed child’s hoard, you can enhance the candy experience with a skillful beverage pairing or two.

Cider and Halloween Candy

As a cider lover, I’m biased, admittedly, but I really do love cider as a pairing for these autumnal treats. Cider is such a varied category, it’s easy to find just the right cider for all different kinds of sweets. Here are just a few cider and Halloween candies to start our pairings with, but feel free to explore far beyond these brands and types. Have fun!  

Reese’s® Peanut Butter Cups: Embark Craft Ciderworks Whiskey Barrel-Aged Cider

I want a cider with real body to accompany any candy with peanut butter and chocolate. If I get any pairing right, it will be this one, because I eat Reese’s cups so often. They are my very favorite candy year-round. A strong cider pairing needs to incorporate body from some kind of barrel-aging. I like ciders that have spent some time in a spirit barrel, ideally a bourbon barrel. Embark Craft Ciderworks makes a Whiskey Barrel-Aged limited edition cider that is all treats and no tricks.

Twizzlers®: Big Fish Cider Company’s Church Hill Blush

cider and Halloween Candy

Fruit licorice, like Twizzlers, benefits from a complementary pairing: a modern cider with cherry or berries. Big Fish Cider Company’s Church Hill Blush is a lovely option because of its balance and tasteful use of raspberries. This is a way to pair like with like, and use the berry notes of a semi-dry cider to bridge the gap to a sweeter, chewy candy, like Twizzlers.

M&M’s®: Oyster River Winegrowers Hoboken Station Cider

Cider and Halloween Candy

There’s something so special about M&M’s. Perhaps it’s the fact that this is the only candy that delivers both technicolor, bright hues and chocolate. I recommend pairing M&M’s with a semi-dry cider that uses only apples. Oyster River Winegrowers Hoboken Station Cider will keep you and your guests haunting the cider table for more. What I especially like about this pairing is that the a semi-dry cider allows the sweet milk chocolate to play merrily across the palate, without turning bitter or sickly sweet. The Hoboken Station cider is unfiltered and made with spontaneous fermentation, which lends a tangy, wild quality, perfect for the spirit of Halloween.

Candy Corn: Stem Ciders Perry

cider and Halloween Candy

I know it’s already a controversial opinion to like candy corn at all, but this is the hill I will die on. There is a time and place for candy corn, and obviously it’s Halloween. Because this candy is such a delicate expression of sweetness, I want something that will blend with that. Perry is perfect, because it has sugars in the fresh pear juice that cannot ferment into alcohol. Even a fully fermented perry will have some very natural, fruity sweetness. Stem Ciders’ Perry is a special release that uses heritage varieties of pears to great effect. The aromas and delicacy of this perry might be enough to sway even candy corn naysayers!

Mounds®: Portland Cider Company Pineapple

cider and Halloween Candy

While Mounds aren’t my favorite candy, they are spectacular for fans of coconut and dark chocolate. Too few mainstream candies use dark chocolate, so this provides something fun for pairing. I want to push the coconut into a tropical vibe by choosing a pineapple cider like Portland Cider Company’s Pineapple. Pineapple goes with dark chocolate and with coconut, so this pairing is a no-brainer!

Red Hots®: Henney’s Vintage Still Cider

Wine pairings for candy sometimes suggest Red Hots with riesling, so I wanted to see how that could translate into cider. I think something off-dry and fruity, yet structured and still, would be perfect. I never like spicy with bubbles, so that means I’m looking for a still cider. Henney’s Vintage Still Cider provides all of that. It drinks smoothly and with rich sophistication, making it an enticing counter-balance to the spark and sharpness of cinnamon candy.

Sour Patch® Kids: Eden Specialty Cider Heritage Cider

Sour Patch Kids are a stand-in for a whole category of candies operating on sourness, sometimes to a fairly extreme degree. Being able to tolerate, or even enjoy, these candies was the measure of cool back in fourth and fifth grade. Now that I’m past those years, I appreciate sour candies in a new way, and to pair them, I want something similarly acid-driven in profile, and also wine-like. I think a high-acidity dry cider with a hint of wildness is the only way to go for sour candies. The first and only canned offering from Eden Specialty Ciders, Eden Heritage Cider, is wonderful as a sour-candy pairing. It’s a great cider for any occasion, but it’s easy to appreciate the richness when it’s contrasting with zingy Sour Patch Kids!

cider and Halloween Candy

Bonus: Popcorn and popcorn balls are amazing with a spiced cider like Kurant Cider Spice. Popcorn operates very much on texture, leaving room for more complex flavors in a pairing cider. I like a spiced cider with Halloween popcorn, so we can double-up on seasonal treats. Kurant’s Spice cider is unfiltered with allspice, nutmeg and cinnamon, so it delivers many notes of a mulled cider or apple pie, but in a cool canned cider.

Kids may get trick-or-treating, but pairing cider with Halloween candy is a series of unearthly delights for the 21+ crowd!

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