This week, we’re celebrating the 10th weekly session of Cider School! For this milestone, on Thursday, June 11, at 6 p.m. ET, we’re welcoming Chelsea Iadipaolo of Blake’s Hard Cider to lead a session titled, “Creative Avenues: Marketing, Branding and Philanthropy.”
As the market becomes more saturated with craft cider options, while being forced to share shelf space with seltzers, regional companies look to challenge marketing strategies and think more creatively. While social media is king, it’s important to not neglect other unique strategies in brand storytelling. In a mainstream world, it is crucial that producers and makers don’t lose our craft edge and authenticity; Chelsea will take us on an exploration of how to do just that within our unique segment.
Chelsea Iadipaolo has been a part of the Blake Family of Companies in Armada, MI for almost four years, and she has a background in marketing and communication. As director of brand development, Chelsea works closely with sales and marketing to unite two crucial legs of the company. Before joining the Blake’s team, Chelsea spent three years in the craft beer world in marketing and events, where her passion for Michigan craft products truly developed. Come learn from her experience and expertise in our upcoming Cider School class!
Cider School #10: Creative Avenues: Marketing, Branding and Philanthropy with Chelsea Iadipaolo of Blake’s Hard Cider
Time: Jun 4, at 6 p.m. Eastern Time (US and Canada)
Zoom Meeting URL: https://us02web.zoom.us/j/83428024543?pwd=NWc5Z0pSUDBjK0dGckpaWHNENmdPdz09
Meeting ID: 834 2802 4543
All are welcome. See you there!
- Photo: Blake's Hard Cider